Grande Dunes is a 2,200-acre upscale development in Myrtle Beach with a private members’ course and a public resort course. As a part of the public relations responsibilities entrusted to LHWH, we helped orchestrate a year- long initiative to help the resort course achieve a prestigious and economically valuable national ranking.

Key LHWH media relationships proved crucial, helping Grande Dunes compete successfully for inclusion in the Top Ten of Golf Magazine’s prestigious annual rankings of the Best New Courses. The accompanying two-page photo spread had a retail value of $303,008, contributing significantly to the ROI of the PR program.

Additionally, in its work for Grande Dunes real estate, LHWH PR generated 14 million Web impressions and 111 clips in 63 publications. Over an eight-month period in 2002, the PR ROI was 7.4-to-1.