Immediately upon joining the company in July 2005, Sea Trail’s new president of golf brought in LHWH PR to handle his golf public relations. He’d worked with us for eight years while with a previous employer, and was confident of our excellent track record and results-oriented approach. By the end of 2005, LHWH had delivered a 3-to-1 ROI. By mid-2006, Sea Trail’s CEO had asked LHWH to be the PR agency for the entire resort, which includes the largest convention center on the North Carolina coast, two on-site restaurants, three golf courses, real estate sales, and a horizontal hotel of villa accommodations.

In 2007, LHWH generated nationwide publicity with a reach of 2.5 billion and delivered a 5-to-1 ROI. Editorial about Sea Trail appeared 180 times in 64 different media outlets. The entire resort was covered 87 times, while another 80 stories covered just the golf courses. Sea Trail enjoyed exposure in national meeting, travel, and golf magazines; in key “feeder” markets in publications such as The New York Daily News and Home & Towne Magazine (Philadelphia); and on numerous Web-based media. Through search engine optimization of our press releases, LHWH secured a first page presence for Sea Trail on either Yahoo! News or Google News 40 times.