Priceline® Study: Is Your “Significant Other“ Your Phone?

Is your mobile phone or tablet with you everywhere you go? Can’t live without it?

Neither can many people who are planning a vacation right now.

A new survey from Priceline® and Wakefield Research Group supports marketers’ long-held suspicions that mobile devices would fast become the dominant tools for travel planning. In fact, 77% of participants in the Priceline survey revealed that they already book travel via a mobile device, and 1 in ten will actually continue to make travel arrangements on their phones or tablets while they are on the move.

Looks like Americans are in a pretty serious relationship with their mobile devices.

Those running hotels, golf resorts, attractions or virtually any tourism destination need to be sure that easy access to their information is available on a variety of devices. It’s no longer optional.

Responsive web design is the ticket to providing the best viewing experience across a wide range of devices. Offering a free app that provides your information and makes booking a breeze is another option.

The Priceline survey results contain many interesting tidbits about the habits of people using mobile devices, and the accompanying infographic may even reveal more than some of us want to know.

The bottom line, however, is that delivering a stress-free experience when customers come looking for your information is a must. Your information must be easy to read and navigate, no matter what device is used to access it.

How your information is viewed on a mobile device could mean the difference between winning and losing a customer.