LHWH Creative Campaign Introduces 1200-Seat Restaurant to Challenging New Market

Myrtle Beach, S.C. (June 21, 2022) – The Hangout, an Alabama-based company, has opened a new high-energy restaurant in Myrtle Beach. The 40,000-square-foot interactive dining and entertainment venue is the second Hangout location for the company, with the first located in Gulf Shores, AL. LHWH was given mission-critical marketing responsibilities to help introduce the attraction to a highly competitive market during the height of the tourism season.

Featuring a unique mix of high energy dining, dancing on tables and outdoor live music, The Hangout is unlike any other attraction in the market. Recognizing that video was the only medium that could capture the brand story in a clear and compelling way, the LHWH team created a brand video showcasing The Hangout’s offerings and highlighting its points of difference from other family-friendly restaurants in the area. At the same time, LHWH rolled out an intercept marketing digital media campaign composed of key messaging and imaging creative executions.

“The Hangout was able to take full advantage of the understanding LHWH has of the Myrtle Beach market in a way that helped differentiate it from the enormous number of other restaurants in our area. Building on The Hangout’s success in Gulf Shores, we were successful in generating immediate awareness and enthusiasm for this incredible new venue, said Andy Lesnik, President of LHWH.

About LHWH 

For more than three decades, LHWH Advertising & Public Relations has been a leading marketing and PR firm in the Carolinas. As a full-service marketing agency, it has represented national, regional and local clients in real estate, golf, tourism, entertainment, restaurants, banking and healthcare.

LHWH has an exceptional understanding of how to bring together brand personality and user experience into elegant web design and compelling video. From 2017 to 2019, LHWH has won 233 international/national awards, including Best Mobile Website in the Nation for McLeod Health.

LHWH’s current client list includes McLeod Health, Broadway at the Beach, Barefoot Landing, Burroughs & Chapin, Lucy Buffett’s LuLu’sSimEx-Iwerks, Family Kingdom, Duplin Winery, Myrtle Beach International Airport, Coastal Carolina Regional Airport and Coastal Carolina National Bank and other prominent area companies.