Myrtle Beach, S.C. (July 25, 2022) – The Fussell family, the owners of Duplin Winery, the largest winery in the South, have acquired Gatlinburg Winery, in Gatlinburg, TN. LHWH Advertising, a long time marketing partner of Duplin Winery, has been retained to handle a broad spectrum of marketing initiatives for the new Fussell family property.
LHWH responsibilities encompass brand positioning, creating a brand color palette, designing a new logo and a series of label designs, handling social media and rolling out highly trackable digital media campaigns aimed at multiple target audiences and geographic areas.
The new brand vision of the LHWH creative team evokes the beauty and atmosphere of the Gatlinburg area and its Smoky Mountains, and captures the fun spirit of a winery already world-famous for its Cotton Candy Wine.
Many of the elements vital to sharing the re-imagining of the brand are spearheaded by LHWH’s Digital Media and Social Media management teams. Objectives include gaining community involvement, support and engagement on social media
“LHWH has been working closely with Duplin Winery for many years and has an outstanding track record of delivering high value results. The opportunity to work with the Fussell family team in an entirely new market for a new brand was an exciting one for us and reflects the kind of deeper client-agency relationship we work hard to create,” said Andy Lesnik, President of LHWH.
For more than three decades, LHWH Advertising & Public Relations has been a leading marketing and PR firm in the Carolinas. As a full-service marketing agency, it has represented national, regional and local clients in real estate, golf, tourism, entertainment, restaurants, banking and healthcare.
LHWH has an exceptional understanding of how to bring together brand personality and user experience into elegant web design and compelling video. From 2017 to 2019, LHWH has won 225 international/national awards, including Best Mobile Website in the Nation for McLeod Health.
LHWH’s current client list includes McLeod Health, Broadway at the Beach, Barefoot Landing, Burroughs & Chapin, Lucy Buffett’s LuLu’s, SimEx-Iwerks, Family Kingdom, Duplin Winery, Myrtle Beach International Airport, Coastal Carolina Regional Airport and Coastal Carolina National Bank and other prominent area companies.