For a long time, Public Relations has been the caboose on the marketing train. After creative plans were set, PR would be called in to take part in the announcement of a campaign and play a..
The holidays are coming fast, and with them comes some of the busiest travel times of the year. If you’re in the people-moving business or running a hotel or restaurant, chances are you’ll encounter some kind..
Ah, the press release: an essential part of the public relations equation. Write it correctly and you’ll see the payoff. Make mistakes, however, and you’ll look bad. So what are the components of a good press release