LHWH has shaped the brand positioning and marketing strategy for Eggs Up Grill for the last 5 years. While considerable attention was given to maximizing revenue from existing customers, we understood how essential the digital world was going to be for Eggs Up Grill. In addition to creating a nationally award-winning website, award winning social media creative and a strategy for attracting new franchise owners, our team developed a custom digital strategy using research that showed how hungry stomachs used their mobile devices. The new Eggs Up Grill mobile design matched user habits perfectly, allowing as few clicks as possible to get to the meat of things (or bacon in this case).