BUILDING A DATABASE

The Family Kingdom website receives more than half a million site visits a year. From the very first website we created for them, we incorporated a database building strategy that required people who wanted to download a coupon to provide their email address and zip code. This tactic has proven hugely successful and the database has grown to more than 250,000 people. It provides Family Kingdom with an opportunity to remarket to all of these people along with the ability to segment messaging by selected zip codes.

Additionally, LHWH created and manages Family Kingdom’s Facebook, Instagram and Twitter pages with responsibility for all content.