BAREFOOT LANDING

Originally launched in 1988, Barefoot Landing was one of the first outdoor festival shopping attractions in the Myrtle Beach area. When our client acquired it in 2013, a new energy and vision came into play. LHWH was brought on board to help create a fresh brand voice and visual style, including the creation of a website, an outdoor advertising campaign, collateral, a public relations outreach and a series of social media videos featuring some of the new, exciting tenants, along with selected longtime favorites.

“One of the beautiful things about South Carolina is the Intracoastal Waterway. The only place you can go and see it and truly relax, see the folks going by and enjoy it is at Barefoot Landing.”

JUSTIN MARTZ
OWNER, CAROLINA HAT COMPANY
EXCERPT FROM SOCIAL MEDIA VIDEO CAMPAIGN

5.7

MM
Annual visitors

Eat, shop and stroll surrounded by water features

27

Acre lake is in the middle of the complex

Adding a bit of charm to the shopping ambiance

50

+
Stores and more than 20 places to eat

It’s all happening here

20

+
Years marketing 15 different properties for one client

Hotels, real estate, golf, and malls—oh my!

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