BAREFOOT LANDING

Originally launched in 1988, Barefoot Landing was one of the first outdoor festival shopping attractions in the Myrtle Beach area. When our client acquired it in 2013, a new energy and vision came into play. LHWH was brought on board to help create a fresh brand voice and visual style, including the development of a new logo, the creation of a website, an outdoor advertising campaign, public relations support and a series of social media videos featuring some of the new, exciting tenants, along with selected longtime favorites.

“Our vision for Barefoot Landing is to create a place that combines the natural beauty of the waterfront with the character and authenticity of historic main streets in a re-imagined shopping and dining experience that’s distinctly coastal Carolina.”

CHAD CARLSON
EXECUTIVE VICE PRESIDENT
BURROUGHS & CHAPIN

5.7

MM
Annual visitors

Eat, shop and stroll surrounded by water features

27

Acre lake is in the middle of the complex

Adding a bit of charm to the shopping ambiance

50

+
Stores and more than 20 places to eat

It’s all happening here

20

+
Years marketing 15 different properties for one client

Hotels, real estate, golf, and malls—oh my!

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