Originally launched in 1988, Barefoot Landing was one of the first outdoor festival shopping attractions in the Myrtle Beach area. When our client acquired it in 2013, a new energy and vision came into play. LHWH was brought on board to help create a fresh brand voice and visual style, including the development of a new logo, the creation of a website, an outdoor advertising campaign, public relations support and a series of social media videos featuring some of the new, exciting tenants, along with selected longtime favorites.