A sea of people gathered for the Grand Opening
The waves we made are still rolling in
When Broadway at the Beach was first launched in 1995, LHWH handled every aspect of the public relations, media, branding, and positioning of what was soon to become South Carolina’s biggest tourist attraction. We have remained connected ever since with multiple brand revitalization assignments, ongoing creative and public relations responsibilities, a new website design project, award-winning video production and a proprietary digital media program. The 25-year relationship is just one of many long-lasting client connections that LHWH has maintained – a truly unusual accomplishment, considering that the average client-agency tenure is less than three years.
As part of the buildup to the Grand Opening of Broadway at the Beach, LHWH positioned it as “The New Center of Myrtle Beach,” a bold claim that turned out to be ground truth.
The waves we made are still rolling in
Making it South Carolina’s most visited tourist attraction
User experience really does matter
That would be us