BROADWAY AT THE BEACH

When Broadway at the Beach was first launched in 1995, LHWH handled every aspect of the public relations, media, branding, and positioning of what was soon to become South Carolina’s biggest tourist attraction. We have remained connected ever since with multiple brand revitalization assignments, ongoing creative and public relations responsibilities, and more recently, a new website design and a series of social media videos. The 20-year relationship is just one of many long-lasting client connections that LHWH has maintained – a truly unusual accomplishment, considering that the average client-agency tenure is less than three years.

As part of the buildup to the Grand Opening of Broadway at the Beach, LHWH positioned it as “The New Center of Myrtle Beach,” a bold claim that turned out to be ground truth.

OUR LAUNCH STRATEGY WAS SO SUCCESSFUL THAT 100,000 PEOPLE SHOWED UP FOR THE GRAND OPENING, FAR EXCEEDING EVERYONE’S WILDEST EXPECTATIONS.

100

K
A sea of people gathered for the Grand Opening

The waves we made are still rolling in

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MM
People visit Broadway at the Beach annually

Making it South Carolina’s most visited tourist attraction

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Increase in mobile traffic in the first eight months of new website

User experience really does matter

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Marketing & PR agency has helped build the brand for over 20 years

That would be us

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