Working closely with the Cape Fear Coast Convention and Visitors Bureau, LHWH handled the initial branding of Carolina Beach (and later Kure Beach) as marketing destination(s) in their own right. The primary goal of the destination marketing was to increase accommodation tax revenue. The assignment included the creation of a logo, positioning statement, website, collateral, traditional and digital marketing campaigns, public relations, and social media content generation. With our help, Carolina Beach experienced double digit increases in accommodation tax revenues year after year after year.