Different media from all over the country covered the Grand Opening
PR can make or break a launch. Obviously, this rocked
HARD ROCK CAFE
The coming of the pyramid-shaped Hard Rock Cafe was one of the most anticipated events ever to happen in the Carolinas. LHWH was given a number of mission-critical PR responsibilities. These included masterminding a highly creative Egyptian-themed press conference, managing a red carpet grand opening gala that was the hottest ticket in town and leveraging our extensive media relationships to propel Hard Rock into a lucrative national spotlight.
“You have done an absolutely spectacular job. Congratulations on not just creating a spectacular event, and not just publicizing it locally, nationally and internationally, but helping to create the future for Hard Rock Cafe.”
100
15
Local and regional radio stations were on site to broadcast live at the Grand Opening event
Yeah, the word got out
500
VIPs glammed it up at the red carpet event
Hangin’ with the likes of Joan Jett, Keanu Reeves and Charles Barkley
300
Percent more revenue than projected for the first year
Hey, lines were wrapped around the building all summer long