Web Marketing Association’s IAC Awards Honors Creative Work From Myrtle Beach, China, New Zealand and the United Kingdom
LHWH Advertising & Public Relations in Myrtle Beach, S.C., was named the Best Advertising Agency Website at the Web Marketing Association’s 2019 Internet Advertising Competition (IAC). Other companies honored in this competition include Forbes, British Airways, Porsche, IBM and AT&T.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising, according to the website for the awards.
The LHWH website was designed to greet the user with splash page messaging and video imagery that is tailored to the time of day the website is being viewed.
There are 40 different possible greetings that engage visitors along with 24 different potential short arrival videos.
Throughout the site, a sophisticated design approach went into animation across each of the site’s pages, deepening the level of the visitor’s engagement.
“First impressions are critically important for every business. The LHWH website was designed to demonstrate the caliber of our creative capabilities while also capturing our relaxed and friendly brand personality. You could say our website is pretty much the opposite of any kind of hard-sell messaging. And that’s a true reflection of how our company functions in our everyday lives,” said Andy Lesnik, president of LHWH Advertising & Public Relations.
About Web Marketing Association
The Web Marketing Association was founded in 1997 to help set a high standard for internet marketing and corporate web development on the internet. The association is made up of internet marketing, advertising, public relations and design professionals “who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites,” according to the association’s website.