In 2015, LHWH was given the responsibility to develop a new website for Barefoot Landing. The website it had at the time was a carryover from its previous owners, had a dated look and was in desperate need of fresh, inviting energy. A large part of the LHWH assignment revolved around typographic styling options, new brand messaging and carefully selected imagery to build a new brand personality for Barefoot Landing that would reflect the owner’s vision of its future identity. A series of finely crafted homepage sliders were developed to begin that repositioning of the brand.

The site was designed to deliver an intuitively easy user experience and to provide our client with an easy-to-use back-end to make it simple to make ongoing copy and image changes after the site was launched.