The evian baby is back, dancing in the streets, and getting “jiggy” with his adult self. The most successful viral video campaign of all time released “The Amazing Baby & me 2” featuring baby Spider-Man on April 1st and it’s currently averaging more than one million views a day in its first week online.
There’s no doubt about the power of video in the online world and when a brand gets a big boost from millions of free views, its ROI really skyrockets. It’s all about creating great content and the bottom line is, the numbers don’t lie.