With all the social platforms out there to choose from, Google+ is not the one to ignore. There are now more than 540 million people who interact socially with Google+ each month, and the numbers are climbing faster than Facebook.
So why Google+? The most popular answer is: it’s a Google product. Not only is Google the largest search engine, but it connects seamlessly with YouTube, Blogger, Gmail, Google Maps, Images, and much more. The potential traffic channels can multiply your exposure and ultimately improve your SEO.
Google+ is more than a social media platform, it’s an identity platform that works with Google to integrate your presence across multiple devices and web services.