Wouldn’t it be great if an ad was so well-targeted and relevant to a consumer that the consumer saw it not as an interruption, but welcomed it as useful information?
That’s how advertising must function in the future to remain viable, according to a recent LinkedIn piece by Brian Wong. He sees advertising in the future delivering “the right content at the right time to the right person.”
As someone who lives in the online world, it’s no surprise that Wong views new media as the optimal delivery mechanism for advertising messages that consumers appreciate rather than find intrusive.
Wong’s background includes being named to Business Insider’s Top 25 Under 25 in Silicon Valley, recognition as one of the 30 Under 30 in Advertising, and inclusion on the list of the 18 Most Important People in Mobile Advertising.
“Why Ads Should Reward Buyers, Not Interrupt Them” provides a lot of food for thought.