Building Its Brand, Pantone Embraces Change

A best friend to printers and designers for decades, the Pantone Matching System (PMS) is branching out and solidifying its place as a global resource for color identification. Its influence is spreading around the world into areas far beyond printing and advertising.

From a foundation of color standardization in print, PMS is fast becoming the resource for color identification in fabrics, paint, photography and numerous other areas.

But that’s just part of the story.

Pantone continues to evolve with the times to respond to an ever-changing marketplace of opportunities. It’s an innovative company that doesn’t fear change, “it rolls with it,” according to a fascinating article in Fast Company magazine.

The article explores how Pantone colors became the staple of printers, graphic designers and virtually anyone else who works in advertising or produces marketing materials. It’s also a story of embracing new technologies and deftly dodging the impact of threats to the printing industry — one of Pantone’s principal clients.

Fast Company provides a good look at how Pantone is becoming “the definitive language of color, even as the company adapts and innovates for the future.”

It’s a good read for anyone navigating the choppy waters of change.