Senior BRAND ARCHITECT
George DuRant
George grew up nearby in rural Georgetown County, and then took a wide arc of experiences, only to end up back on the South Carolina coast he loves so deeply. With degrees from both bitter rivals Clemson and the University of South Carolina, George is adept at building bridges and consensus. “I believe my job is to listen to our clients’ dreams and challenges, discover solutions and eventually end up with a measurable celebration of success. I’m blessed to work in the most interesting industry in the world…a creative and stimulating blend of results and fun. That may explain why the core of my marketing and branding background has been in the “pleasure industries” of sports, entertainment, travel & tourism, consumer packaged goods, public policy and real estate development. I am also a driven and active proponent of incubating emerging businesses and alliances for the greater good. When I’m not building brands…sports, music, travel and the outdoors consume most of my life.