Social Media & PR Specialist
Gina Vasselli
After years in the media industry, Gina decided to bring her data-driven storytelling passion to the LHWH team as a Digital & PR Specialist.
Since coming to LHWH in the summer of 2019, Gina has helped craft social media strategy for several clients with stellar results. She has also taken on Public Relations and digital ad campaigns with similarly outstanding outcomes for clients. She gets giddy when putting together reports that showcase her results and whenever she gets new information that will help shape the next project. Staying up-to-date on the latest advertising trends and best practices is also a passion of hers — She recently earned a GoogleAds Search Certification and is working towards multiple other certifications to be as informed as possible on behalf of clients.
Gina’s career began in print journalism, working for The (Sumter) Item and then The Sun News in Myrtle Beach, before joining Fuel Interactive for a deeper dive into the world of digital and social media marketing. She then stepped into a position at the local ABC affiliate, WPDE, to head up the news website content and social media accounts, before later serving as WPDE’s Assignment Editor. In her role at LHWH, she brings her journalistic and digital marketing expertise together to help clients achieve their communication objectives.
Outside of work, Gina is a voracious reader who will dive into anything you put in front of her, from a biography to a science-fiction novel. She also enjoys spending time with her son, Kalvin, husband and their pets, as well as visiting family in Colorado and her native state of New Jersey.