A good story will capture the attention of almost anyone. In advertising and public relations, we’re all about telling the best story to the right audience using the most effective medium.
Here’s how advertiser A.1. combined two hot mediums —YouTube and Facebook — to tell an engaging story about its product.
Through Facebook exchanges, we move through a relationship to a breakup to a reuniting. As we’re engaged by everything in between, we learn why its product is good for so many more things than what it is known for.
This is a primo example of great content and a clever use of multi-media.
It was posted on May 14 and, by the morning of May 20, it already had more than 84,000 views.