Forbes: Ten Benefits Of Doing Social Media Marketing

Savvy marketers are commonly among the earliest adopters of technology and processes that have real potential to build brands, increase sales and help businesses become more successful.

Many embraced social networks like Facebook, Twitter, Google+, YouTube and more when those channels were still in their infancies. While getting ever better at effectively and efficiently employing those channels, some marketers even became evangelists for digital marketing strategies and programs.

In the last few years, we’ve been in the process of educating businesses about how marketing has changed, outlining the benefits of adopting new ways, and urging them to get on board the social network marketing train.

There’s a growing body of evidence that supports the effectiveness of social media marketing when done well. But, there’s still some reluctance on the part of businesses to get serious about getting in the game.

Sometimes that reluctance is driven by budget. Sometimes, it’s driven by the time that must be dedicated to do social media marketing right. While some can do it well with an in-house team, other companies find it more cost-effective to retain an agency to write, manage and integrate blogs, Facebook, Twitter, and other social media platforms.

It’s increasingly clear, however, that companies with social media marketing programs are reaping sound benefits. In fact, not being on board the social media train — especially when your competitors are — can put a company at a distinct disadvantage in its industry and marketplace.

Still unclear on what social media marketing can do for your company?

Recently, respected business publication Forbes ran an excellent piece on the Top Ten Benefits Of Social Media Marketing.

This short piece has a powerful underlying message:

It’s time to hop on board the train.

Please note: We’re big fans of the brilliant “marketoonist” Tom Fishburne who captures the importance of embracing new ideas in the accompanying cartoon.