In 2013 WestJet granted Christmas wishes for some of their passengers, made a video of the gift-giving, and posted it online. The airline was rewarded with exceptional exposure as the video went viral with more than 37 million views. Even the video’s blooper reel pulled in over 1.6 million views. Thanks to that exposure, people worldwide were made aware of the Canadian airline with the big heart.
Two weeks ago, WestJet debuted its 2014 Christmas video. Already viewed nearly 3 million times, it’s also being shared around the world.
This WestJet marketing strategy is an exceptional example of connecting to an emotional time of year to generate positive feelings about a brand.
Enjoy the story of how WestJet made the holidays bright for one small town.