That’s the message masterfully illustrated and delivered by Honda in its “Paper” video. In September, Paper became the number 3 video on AdAge’s Viral Chart.
But what makes it so special, so unique?
The video uses stop motion and sound effects to totally engage the viewer with its story of the development and evolution of the 60 year old Honda brand. No CGI.
Almost as fascinating is the video that Honda made about the making of the Paper video.
Both are creative and engaging. Well done.