Apparently, we weren’t the only ones who raised questions about Apple’s free download of U2’s latest album, Songs of Innocence, onto all iPhones. Apple didn’t ask permission and clearly circumvented privacy concerns. So, complaints and criticisms..
The most-shared online video of September 2014 promoted a book. Not a digital book or an ebook, but an actual, hold-in your hands, paper book. Ripping a page from Apple’s marketing playbook, home furnishings giant IKEA..
Social media marketing has matured to the point that it’s now a viable component of company marketing plans. Some businesses are doing it well. But some have gone down a primrose path that is virtually guaranteed..
According to MarketWatch, wine is big business with over 31 billion 759 ml bottles bought and sold worldwide each year. Clearly, wine is a big part of the human experience. For centuries, people have chosen their..
For decades, hotel guests picked up metal keys at the front desk and used them to gain access to their hotel rooms. Next came a card that, when swiped, caused a hotel door to unlock. Now,..
On September 9, iTunes subscribers looked in their libraries and found U2’s latest album, Songs of Innocence. Apple’s PR department promoted this drop in of the group’s songs as a great gift. But is it really?..
September 7 is Grandparents Day. Cards and calls have always been the traditional ways to communicate on such holidays. But more and more, seniors prefer the convenience and immediacy provided by today’s technology and social media..
It’s not unusual for companies to put their muscle behind good causes. In return, they get the opportunity to spread the word about their good deeds and generate some positive publicity for their target audiences to..
Savvy marketers are commonly among the earliest adopters of technology and processes that have real potential to build brands, increase sales and help businesses become more successful. Many embraced social networks like Facebook, Twitter, Google+, YouTube..
Gallup Business Journal recently reported on the company’s 2014 Hospitality Industry Study which looked at customer behavior and loyalty. The study concluded that, in the accommodations industry, engagement is key, and it takes many forms. And..