In a recent survey of B2B marketers, 98% of those surveyed said that content marketing is now the core of their marketing strategies. More than 50 percent of their budgets are being allocated to content. As..
In 2013 WestJet granted Christmas wishes for some of their passengers, made a video of the gift-giving, and posted it online. The airline was rewarded with exceptional exposure as the video went viral with more than..
Every year, the Thanksgiving holiday weekend is the busiest period of air travel for the United States. Our airports are jammed and security lines seem endless. Once boarded on a plane, the last thing that exasperated..
Consumers have more sources of information than ever before. A recent, custom study by Nielsen asserts that our “ability to easily access information from a variety of sources has fundamentally changed the way consumers research products..
Developing and nurturing a blog is a constant learning experience. It’s an ongoing effort to understand what your audience finds interesting and useful. And it’s a constant challenge to deliver information that will keep them engaged so that their support ultimately pays off for your business.