Duplin Winery is the largest winery in the south and the 13th largest in the country. From a starting point of handling social media to developing sophisticated multi-market digital media campaigns, LHWH has grown into a high-level strategic partner actively involved in many different areas of Duplin’s business.
The Marketing Challenge
When Covid hit hard in March of 2020, Duplin was forced to close its two busy retail locations in Rose Hill, NC and in North Myrtle Beach, SC. Additionally, grocery store sales were also under pressure as everyone initially hunkered down not knowing how best to stay safe in the early days of the pandemic. This created an immediate need to pivot to driving significant increases in online sales.
Our Approach
LHWH planned and executed a multi-market digital campaign directed at multiple target audiences using a real-time dashboard and weekly reporting to optimize creative executions designed to maximize results. Supported by a robust brand-centric social media strategy that utilized engaging storytelling, the revenue generation results exceeded all expectations.
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e-commerce campaign
trackable transactions
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new wine club memberships
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revenue recovered
shopping cart abandonment program
