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The Pokémon Go craze has been all over the headlines for the past two weeks or so, but what could be coming next could really blow your mind. Here’s why: Pokémon Go is the first game..

There is no doubt that widespread mobile use is helping to drive the increase in video views. Think about it. As of 2015, 64% of American adults in the U.S. had a smartphone according to Pew..

It’s been a roller coaster ride for group travel since the beginning of the Great Recession and the financial doldrums it brought. Corporate travel was impacted as companies slashed business trips and conferences from their budgets…

Wouldn’t it be great if an ad was so well-targeted and relevant to a consumer that the consumer saw it not as an interruption, but welcomed it as useful information? That’s how advertising must function in..

People listen when Mary Meeker reveals the findings of her research on Internet trends. The venture capitalist at Kleiner Perkins Caufield & Byers issued her first report 20 years ago. Every year, her annual review of..

The most-shared online video of September 2014 promoted a book. Not a digital book or an ebook, but an actual, hold-in your hands, paper book. Ripping a page from Apple’s marketing playbook, home furnishings giant IKEA..