Before YouTube, commercials were primarily shown on TV. Most viewers experienced them as ads sandwiched inside the drama or comedy they were watching. YouTube changed everything. When YouTube opened its platform up to the public 10..
Wouldn’t it be great if an ad was so well-targeted and relevant to a consumer that the consumer saw it not as an interruption, but welcomed it as useful information? That’s how advertising must function in..
People listen when Mary Meeker reveals the findings of her research on Internet trends. The venture capitalist at Kleiner Perkins Caufield & Byers issued her first report 20 years ago. Every year, her annual review of..
Google processes more than 40,000 search inquiries per second on an average day. That’s nearly 6 billion inquiries daily. There’s even a website dedicated to monitoring the number of searches ticking away one by one into the billions. So..
That’s a question being explored by a team of researchers from Argonne National Laboratory in partnership with the University of Chicago. For the last three years, a team of microbiologists has been measuring how bacteria moves..
Not that long ago the idea that our phones would be powerful pocket-size computers seemed like science fiction. Today, it’s hard to find someone whose mobile device functions solely as a phone. Now comes news that..
National Travel and Tourism Week is May 2 through May 10 this year. Across the country, the travel industry will be staging events and putting out news releases designed to make us all more aware of..
It’s April and time for the Shorty Awards®! The Shortys are to social media as the Oscars are to Hollywood. In fact, many Hollywood stars have already earned their own Shortys with short-form videos on YouTube and..
For years, Google has been gently advocating the creation of mobile- friendly websites and content to enhance the user experience. Now, the Big G is putting the hammer down. Starting April 21, websites that aren’t mobile-friendly..
Crafting, manipulating and enhancing images on computers are just three of the things an agency’s creative team may do during the course of a normal work day. We almost take our ability to easily process digital..