Mark Zuckerberg has a dream. The creator of Facebook sees a future Facebook platform where we no longer share just through text, photos and video. He envisions technology that continues to evolve so that it will..
It’s April and time for the Shorty Awards®! The Shortys are to social media as the Oscars are to Hollywood. In fact, many Hollywood stars have already earned their own Shortys with short-form videos on YouTube and..
As 2015 moves rapidly through its second month, the “should we or shouldn’t we” conversation continues to go on as businesses analyze the value of launching and managing their own social media programs. Way back in..
How many American adults are using social media platforms? And which ones are they using? Hard on the heels of a February, 2014 report that 81% of American adults use the Internet, the Pew Research Center..
Facebook continues to tweak and change its algorithms in its ongoing quest to (1) be a platform filled with interesting content that people want to share; and (2) move businesses into purchasing Facebook space to communicate..
Social media marketing has matured to the point that it’s now a viable component of company marketing plans. Some businesses are doing it well. But some have gone down a primrose path that is virtually guaranteed..
Savvy marketers are commonly among the earliest adopters of technology and processes that have real potential to build brands, increase sales and help businesses become more successful. Many embraced social networks like Facebook, Twitter, Google+, YouTube..
When a 2013 Pew Research study reported that teens weren’t joining Facebook in the numbers they once had, Facebook’s CFO acknowledged the decline. Then bloggers started piling on with dire predictions for Facebook as a marketing..
Searching for the best time to post on the various social media channels you manage? That’s a topic engaging the minds of nearly everyone charged with handling company social media. The first step in building an..
A good story will capture the attention of almost anyone. In advertising and public relations, we’re all about telling the best story to the right audience using the most effective medium. Here’s how advertiser A.1. combined..