For the last few years, marketing agencies have been busily working to produce branded content. Metrics allow us to see how many people are viewing our content and even how long those viewers have lingered. We..
A trip to Brussels, Belgium just got more colorful thanks to the folks who brought us the Pantone Matching System (PMS). They’ve taken a giant leap from producing the flat pages of their swatch book to..
In 2013 WestJet granted Christmas wishes for some of their passengers, made a video of the gift-giving, and posted it online. The airline was rewarded with exceptional exposure as the video went viral with more than..
Facebook continues to tweak and change its algorithms in its ongoing quest to (1) be a platform filled with interesting content that people want to share; and (2) move businesses into purchasing Facebook space to communicate..
Every year, the Thanksgiving holiday weekend is the busiest period of air travel for the United States. Our airports are jammed and security lines seem endless. Once boarded on a plane, the last thing that exasperated..
The holidays are coming fast, and with them comes some of the busiest travel times of the year. If you’re in the people-moving business or running a hotel or restaurant, chances are you’ll encounter some kind..
Thanksgiving is a time to reflect on those things for which we are grateful, to acknowledge those to whom we owe thanks. Family and friends always come to mind. But what about workplace colleagues? How often..
Video is being widely embraced as one of the best tools in any marketer’s arsenal. But just how powerful is it? Intuitively, we’ve concluded that the video medium is a powerful attraction and an effective..
If you regularly add new pages to your website, a new report on the impact of page growth (and complexity) on page speed and the user experience may be something you want to check out. Focused..
Consumers have more sources of information than ever before. A recent, custom study by Nielsen asserts that our “ability to easily access information from a variety of sources has fundamentally changed the way consumers research products..